1 Search Ad Groups2 Transition Details
For those unfamiliar, Content Network and Content ads display advertisements based on app the user is viewing. It uses keyword targeting to match promotions with words featured in the application. However, low traffic has lead to the Redmond giant’s decision to depreciate the system on June 30th. That doesn’t mean ads will be gone entirely, though.
Search Ad Groups
After the cut-off date, developers Content Network ad groups will be replaced with Microsoft’s search ad groups. As mentioned earlier, Content ads target promotions depending on the app’s keywords. Search Ads, on the other hand, use the customer’s previous search queries to match keywords. Not only is this often more accurate, it also lets developers choose their distribution. With keyword bidding, devs can target ads either to all sites in Microsoft’s search network, just Bing, just Yahoo-owned sites, or any other variation.
Transition Details
Thankfully, there is a little while to make the transition. Microsoft says the following functionality will remain before July 30th: You can find more details about these changes on the Bing Ads blog.
