However, the name change did not reflect the service on Windows 10, which maintained the Windows branding. Microsoft now says it will also be rebranding Windows Defender ATP to Microsoft Defender ATP on Windows. Microsoft says the reason for the rebrand is because the Defender ATP service will be rolled out to more non-Windows devices and platforms. The change in branding is already underway through the latest Windows 10 20H1 previews on the Insider. It seems Microsoft will roll out the new Microsoft Defender ATP branding with its Windows update next year. Within Windows 10 Preview build 18941, some Windows Defender ATP components are now carrying the Microsoft Defender name. Among them is Windows Defender Exploit Guard, which has now become (you guessed it) Microsoft Defender Exploit Guard.
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Microsoft says all functionality will remain the same in Defender despite the name change. We are not necessarily inclined to believe that as the company will likely announce some new features as well. Windows Defender ATP was launched in 2016 and is aimed at enterprise customers on Windows 10. The service provides an early barrier against cyberattacks, detecting and dealing with incoming threats on enterprise networks. The “time travel” ability will let Windows Defender Advanced Threat Protection to go back through a six-month history of a machine so customers can see previous threats.
